B E N  S E A M A N 

This project's aims were to find a brand that we felt needed to either re-market themselves or they needed to be re-branded. I chose American Apparel. American Apparel at the time was a brand I was very interested in as I felt its core brand principles were being overshadowed by negative press and controversy. As part of the project I created a in-store magazine which aimed to highlight the positive work the brand does. Topics included, Blogger takeovers, highlighting musicians, artist showcases and essays highlighting humanitarian causes.